Manuel Delgado

Founder and CEO

REALITY - Hispanic Marketing & Research

After years as Account Planner at J. Walter Thompson Advertising, Manuel started his Internet career in 1997, when he was recruited by Compaq Computer Corporation to start the company's Latin America Internet efforts.

Under his leadership, Compaq became a pioneer in the Latin American Internet and was he first computer manufacturer to launch websites and start eCommerce efforts in the region (with 13 country sites, 4 online stores and 8 extranet sites for channel partners). Compaq's sites won best-in-class awards in Brazil, Chile, Colombia and Venezuela.

After two years in Latin America, he was tapped to lead the deployment of worldwide eCommerce capabilities for the consumer division of Compaq.

Reporting to the VP of Worldwide eCommerce, Delgado launched online stores and retail kiosks in Australia, France, the UK and Puerto Rico. These eCommerce efforts propelled Compaq to the 2nd spot worldwide among direct PC vendors.

After the merger with HP, Manuel spent a few months driving business development efforts for the iPAQ pocket PC product line. But eager to get back into the Internet space, in late 2002 he joined BMC Software as Director of Internet Operations.

In this role, Delgado oversaw BMC Software's web initiatives, including 35 websites in 17 languages, eCommerce initiatives for end users and partners, as well as the corporate Intranet. Under his leadership, the company significantly revamped bmc.com and doubled its eCommerce revenues.

Seeing the exciting business opportunities in the exploding Hispanic market, Delgado founded REALITY in 2003 with the goal of becoming the leading marketing agency focused on the Hispanic market.

Manuel holds an MBA from Vanderbilt University and a BS in Industrial Engineering from the Universidad Catolica Andres Bello, in Caracas, Venezuela.

He is also serves on the Board of several non-profit organizations including the American Marketing Association, the Houston Interactive Marketing Association and the National Society for Hispanic MBAs.