REALITY wins Crystal Award

Houston - May 17, 2007 - During the Holiday season, REALITY conducted exciting ethnographic research for Klass Time, a leading provider of powdered drinks and other food products designed for the Latino taste.

Klass wanted to increase their knowledge about their customers. REALITY proposed innovative ethnographic methodologies that provided deep insights that will help Klass fine tune their marketing and distribution strategies as well as explore new products categories.

The research involved visits to carefully selected homes in Houston and Los Angeles, as well as joint shopping trips with consumers are traditional focus groups to complement the findings of the research.

Analyzing the consumer behaviors both at home and at the store, Reality and Klass determined:

• Obvious new product lines and categories that the company should explore
• Opportunities and limitations of the brand
• A consumer-driven brand architecture, that would support expansion into those new categories while strengthening the product and corporate brands. 
• Retail marketing activities and promotions that had the biggest impact in purchase intentions.

Additional details and a case study of this research project is available upon request.

About REALITY Hispanic Marketing™
REALITY Hispanic Marketing, is a marketing and research firm focused on the US Hispanic market. The company was founded in 2003 and its clients include Hewlett-Packard, Best Buy, Armstrong Floors and the Houston Texans NFL team. For more information about REALITY Hispanic Marketing, please visit www.HispanicReality.com.