Houston - May 17, 2007 – REALITY, a Houston-based Hispanic marketing agency, won the prestigious American Marketing Association’s Crystal Awards for the best qualitative market research project in 2006.
The project, developed by the agency for Best Buy, focused in understanding the unacculturated Hispanic market by applying ethnographic research techniques.
"This is the first time we've entered the Crystal Awards," said Manuel Delgado, CEO of the company. "Being recognized with an award that focuses on innovation and results make us very proud of the work we do for our clients."
An additional project developed by REALITY for Klass Time was also recognized as finalist in the qualitative research category.
About REALITY
REALITY is a marketing and research firm focused on the US Hispanic market. The company was founded in 2003 and its clients include Hewlett-Packard, Best Buy, Armstrong Floors and the Houston Texans NFL team. For more information about REALITY Hispanic Marketing, please visit www.HispanicReality.com
About AMA Houston and the AMA Crystal Awards
The Houston Chapter of the AMA has been dedicated to promoting and recognizing marketing excellence for over 50 years. Each year the chapter sponsors the Annual AMA Crystal Awards. Every entry is required to have a marketing focus and to be in its original form as it was when it was launched or completed. The entries recognized demonstrated the ability to produce real results by using effective insight, objectives, strategy and tactics.
